CentralData

CentralData is a marketing site for Indonesian point-of-sale software, built as programmatic SEO: one landing page per retail vertical, one comparison page per competitor, and a set of buying guides — 44 routes in total, generated from a single template set rather than written page by page.

"Aplikasi kasir" is not one search — it is dozens, and each one is a different shop with a different objection. A warung, a pharmacy, a workshop and a salon are looking for the same software and will not click the same page. A single generic landing page competes for all of those terms and wins none of them, while hand-writing forty pages is not maintainable by one person.

One template, parameterised by vertical, with the copy and the proof that vertical actually needs. 23 `aplikasi-kasir-*` pages cover the trades; four `alternatif-*` pages take the incumbent search terms directly — iPOS, Kasir Pintar, majoo, Moka POS; seven product pages and five buying guides carry the top of the funnel. An `lab/eeat` route exists purely to audit the pages against the quality signals they are built to satisfy, so the SEO surface is something that gets checked rather than assumed.

44 routes from one template set, all statically generated. The background is WebGL on `ogl` rather than a video loop, so the atmosphere costs a shader instead of a download, and Playwright is in the toolchain to keep the generated set honest as it grows.